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Our Science
We believe that science and nature are at their best when they work together.

Inside our formula

Ingredients picked from nature

We put every ingredient under a microscope.

Before we consider an ingredient for Hilma, we ensure that it has short and long term benefits supported by clinical research. Click on the ingredients below to see why we use them in our formulations.

We have zero tolerance for unnecessary or harmful ingredients.

No exceptions. You should never have to compromise between feeling better now and your long-term health.

See our full no list

Among the eight most common allergens. Can cause allergic reactions and discomfort in some individuals.

Among the eight most common allergens. Can cause allergic reactions and anaphylaxis in some individuals.

Among the eight most common allergens. Can cause allergic reactions and discomfort in some individuals.

Among the eight most common allergens. Can cause allergic reactions and discomfort in some individuals.

Among the eight most common allergens. Can cause allergic reactions and discomfort in some individuals.

Among the eight most common allergens. Can cause allergic reactions and discomfort in some individuals.

An artificial sweetener that has been linked to high blood sugar levels.

An artificial sweetener that has been linked to high blood sugar levels.

Artificial substance that can be used as a solvent, preservative, or sweetener. Can be toxic to the kidneys, liver, and nervous system.

An artificial sweetener that can cause allergic reactions.

An artificial sweetener that is associated with a decrease in important GI flora as well as bowel inflammation.

Sugar alcohols used as sweeteners that can cause diarrhea, gas, and bloating.

Artificial vanilla flavor. Synthetic vanillin is used in imitation vanilla flavoring and is usually manufactured from petrochemicals or genetically modified yeast. Synthetic Vanillin has been known to trigger allergic reactions, GI upset, or migraines.

A sweetener made from corn starch that has been linked to a fatty liver, obesity, diabetes, metabolic syndrome, and inflammation.

An artificial preservative that can become carcinogenic when mixed with Vitamin C.

An artificial preservative that builds up in the lungs, liver, and kidneys and has been linked to stomach tumors in animal studies.

A synthetic preservative that can cause asthmatic reactions and stomach irritation.

An artificial preservative that can become carcinogenic when mixed with Vitamin C in large amounts.

Preservatives that, when added in manufacturing, can induce asthma in sulfite-sensitive populations.

A red dye made from insects, and can cause allergic reactions.

Artificial colors and dyes have in some cases been linked to illness and allergies. FD&C numbered color pigments also frequently contain aluminum.

A metallic colorant that has been classified by the International Agency for Research on Cancer as "possibly carcinogenic to humans".

Manufacturing aids that allow more ingredients to be packed into a capsule. Stearates can inhibit the absorption of nutrients, and make supplements less bioavailable.

A mineral that is mined from underground. Talc carries the risk of being contaminated with Asbestos, because Asbestos is also found underground, and veins of it have frequently appeared in Talc deposits.

Genetically modified organisms.

A plasticizer used in plastic containers that mimics estrogen in the body and can disrupt thyroid hormones, causing infertility, miscarriage, erectile dysfunction. Also can adversely influence fetal development and increase cancer risk.

A coating used to make tablets easier to swallow, but is often contaminated with synthetic substances such as dioxane and ethylene oxide.

Manufacturing aids that allow more ingredients to be packed into a capsule. Stearates can inhibit the absorption of nutrients, and make supplements less bioavailable.

A mineral that is mined from underground. Talc carries the risk of being contaminated with Asbestos, because Asbestos is also found underground, and veins of it have frequently appeared in talc deposits.

Genetically modified organisms.

A plasticizer used in plastic containers that mimics estrogen in the body and can disrupt thyroid hormones, causing infertility, miscarriage, erectile dysfunction. Also can adversely influence fetal development and increase cancer risk.

A coating used to make tablets easier to swallow. but is often contaminated with synthetic substances such as dioxane and ethylene oxide.

A nitrosamine impurity. NDMA is classified as a probable human carcinogen based on results from laboratory tests. NDMA is a known environmental contaminant and found in water and foods, including meats, dairy products, and vegetables.

We are always proudly:

  • Less Than 1g of Sugar
  • Non-GMO
  • Gluten-Free
  • Vegan
  • Soy-Free

Scientific Advisory Board

Formulated by the experts

Meet the minds who help us bring it all together.

Hilma scientific advisor Dr. Aviva Romm

Dr. Aviva Romm

Yale-trained practicing MD and herbalist, author of 7 books, and named by Mind Body Green as one of the 100 Women to Watch in Wellness. Dr. Romm was a founding board member of the Yale Institute of Integrative Health, and is Director of the American Herbal Pharmacopeia, as well as an advisor to the American Botanical Council.

Dr. Romm's approach to care. 

My approach is based on what I called Total Ecology Medicine. This means we take a 360 view of all of the many factors that contribute to the health of human beings.

Her favorite herb. 

Ginger's healing properties are nothing short of truly remarkable. From decreasing indigestion, gas, and bloating, to easing cold symptoms, to acting as an anti-inflammatory, it’s one of my most common go-to herbs. 

Her science heroes.

Rachel Carson, Oliver Sachs, Paul Epstein, Walter Willett, and Vandana Shiva all rival for first place.

Meet Aviva
Hilma scientific advisor Dr. Paul Grewal

Dr. Paul Grewal

Practicing Internal Medicine MD who employs a holistic and integrative approach in his practice, with particular focus and expertise in gut health. Co-author of the NYT best-selling book Genius Foods, a guide to optimal cognition through diet and lifestyle.

Dr. Grewal's approach to care. 

I'm always trying to strike the right balance between an evidence-based approach to diagnosis, and a primarily lifestyle-based approach to intervention, especially when it comes to the chronic diseases of modernity. I'm always trying to augment a patient's own healing capabilities when possible, rather than plastering over the symptoms.

His favorite herb. 

Definitely Turmeric - it's antimicrobial properties are very potent!

His science heroes.

Richard Feynman, who could make studying the structure of an atom as beautiful and inspiring as looking at a blooming flower. 

Meet Paul
Hilma scientific advisor Dr. Claudia Aguirre

Dr. Claudia Aguirre

Neuroscientist PhD and mind-body expert, Dr. Aguirre travels the world speaking on topics from neuroaesthetics to artificial intelligence and meditation. Her TED talk, 'The hidden brain in your skin', and her TED Ed lessons have been viewed by millions worldwide and are streamed on Netflix.

Dr. Aguirre's approach to medicine.

I like to communicate science directly to people so they can be better suited as advocates for their own health & wellbeing.

Her favorite herb. 

Centella asiatica. I have experienced the coagulating effects of this plant first-hand.

Her science hero. 

So many! But I have to say Hedy Lamar. 

Meet Claudia
Hilma scientific advisor Kerry Hughes

Kerry Hughes M.Sc

Ethnobotanist and Herbalist with a 20 year career in product development and research. Kerry has written three textbooks, including The Health Professionals Guide to Dietary Supplements, and authored dozens of articles in peer-reviewed scientific journals.

Kerry's approach to care.

I am an herbalist, so I work with people’s constitution, herbs and nutrition. I focus on how lifestyle factors contribute to their physical and mental health.

Her favorite herb. 

A hard choice for me! 

I'd say Echinacea or Boswellia. Two herbs with very different histories, but long traditions and such potential for continuing to help man/woman-kind. The research just keeps building to indicate this is true.

Her science hero. 

I think Leonardo Da Vinci has always been my favorite. He was not only a true visionary and inventor of incredible things, but also an artist. He fully accessed all the areas of his brain to be able to come up with the diversity of inventions and artistic accomplishments he created.

Meet Kerry

We work with our advisors during every stage of product development.

Formulation

Review all of our formulations and approve ingredients.

Testing

Advise on clinical study protocols.

Information

Keep us up to date the most cutting-edge research in the scientific community to feed our product pipeline.

Research-driven

Supported by clinical studies

We currently have three clinical studies underway. This isn't required, but we do it anyway. 

Here's a peek into our process.

01BRING ON A PRINCIPAL INVESTIGATOR

A Principal Investigator is the physician who leads the clinical study. They oversee all protocol development and study implementation.

02DEVELOP THE STUDY

We work with a third-party Clinical Research Organization and our Principal Investigator to develop our clinical study protocol.

03FINALIZE THE PROTOCOL

To date, we've developed single-group clinical studies for each of our products. This means that people take our products when they experience discomfort and record how it makes them feel over time.

04APPLY FOR STUDY APPROVAL

Each study protocol is submitted to an IRB (Institutional Review Board).

The IRB reviews the methods proposed in our protocol to ensure they are ethical.

05IMPLEMENT THE STUDY 

Once approved, we recruit for our study. Once we have 200 participants, we send out our products to be trialed by the participants.  

Each participant records when they are experiencing discomfort, when they take our product, and how quickly they feel results.

06ANALYZE THE RESULTS

We do a longitudinal statistical analysis of the results logged by study participants, and come to a conclusion. 

Check out this article for more on this research and why we're doing it. 

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